Friday, June 28, 2013
Sandcastle Escapes is happy to announce the release of the Sandcastle News and the launch of an exciting “Pay It Forward” campaign, an initiative the company hopes will kickstart a community-wide do-good movement. As part of the campaign, Sandcastle Escapes Paperboys will be bicycling along designated routes throughout the beach neighborhoods of South Walton and Destin, spreading positivity to locals and beach visitors.
The concept of “Pay it Forward” is asking the beneficiary of a good deed to repay it to others instead of to the original benefactor. Throughout the summer, the Sandcastle Escapes paperboys will be roaming South Walton and Destin delivering the “Sandcastle News” newspaper while also dispensing gift cards, doing good deeds, and spreading warm, southern hospitality.
The campaign focuses on our company's brand values of social responsibility and giving back to the community." We are hopeful that we can attract all of the community, visitors, local residents and businesses to participate and embrace the concept as well. Everyone could use a little “pay it forward” in their lives, whether they are on the receiving end, or the giving end", said Taylor Williams, President of Sandcastle Escapes.
Sandcastle Escapes’ paperboys will be handing out gift cards and goodies from a variety of local business including The Seaside REP, Silver Sands, 723 Whiskey Bravo, Fudpucker’s, and Publix.
Sandcastle Escapes invites everyone to join the “Pay It Forward” efforts by following the newspaper boys journey and sharing their sightings. A map of the newspaper route can be found below and in Sandcastle Escapes’ social media sites (Facebook, Twitter, Instagram) where everyone is also encourage to use the hashtag #payitpaperboy to share their sightings, good deeds and experiences.